Your content isn't underperforming because of bad writing.

Birch Creative combines SEO strategy with UX research to help small companies understand what their customers are actually searching for — and turn that into content worth finding.

Let's talk

A lot of companies are creating content or collecting customer feedback — but struggling to connect those efforts to real growth. I help you figure out where search demand, customer needs, and your product actually intersect.

I've spent 5 years writing and optimizing content for the web, which means I understand not just what makes content rank — but what makes it worth reading once it gets there. Most SEO consultants hand you a keyword list and leave the hard part to you. I don't.

I work best with startups building their content foundation, SaaS teams that are publishing but not ranking, and service businesses sitting on untapped SEO opportunities.

How I can help

Let's talk

“Haley is an exceptional professional, a communicator with outstanding results that not only captures attention but has meaningful impact.”

— Ruchira Dasanayake, Program Manager @ Fortude

Services

Here's how we work together.

  • We help companies turn search demand into acquisition through keyword strategy, content planning, and blog optimization.

  • We support teams refining their acquisition strategy, messaging, and growth opportunities.

  • Through user interviews and research synthesis, we uncover insights that inform product and growth strategy.

Reach out

Growth rarely comes from pushing more content. It comes from understanding what customers are actually searching for.

If that sounds familiar, let's talk.